LOUK / Bettina Bolzer

The project LOUK grew out of the idea to investigate our usually stereotypical approach towards the unknown and the different, something that is out the range what we consider as normal.
Todays mix of cultures results in the common side by side existence wjthout interest in each other’s lives. Louk stands for the stranger in our societies and provokes curiosity because of her exotic nature.

Exactly this exciting difference lets us book most holiday destinations promising to experience another culture, participating in foreign rituals and indulging local foods. Why does that principle not apply at home with our immigrated neighbor? Are we afraid of being overrun and assimilated and on the other hand why is my neighbor in his guest country not interested in my culture?
Seemingly the reception of the exotic difference depends on how much you willingly pay for the experience and how appetizing it is advertised.
Since advertising and media coverage are some of the key elements in generating opinions and influencing minds, why not use them in a constructive way to evoke each others interest and support the strong aspects of each culture. Symbiotic relationships are more satisfying than parasitic ones in the long run. What comes after you have killed your host?

Regarding to Einstein -the fusion of two components is much more than just adding them up.

I am interested in provoking a reaction that will have an influence on the observer's day to day reality.

creatures, concepts, designs Bettina Bolzer
photography Ben Bowles.